Monday evening, Kérastase Paris posted a brief video on Instagram, teasing its followers on who the brand new ambassador of their hair-care model could be.
The mysterious clip confirmed solely the aspect of the lady’s face and some strands of hair. Seconds later, tons of followers commented guessing it was Emily Ratajkowski. Properly, Miss Factor should have some critically iconic hair, as a result of even with a black-and-white filter, the guesses had been completely appropriate.
Confirmed this morning, the 26-year-old mannequin and actress is Kérastase’s newest ambassador and hair muse. To kick off the collab, she stars in a marketing campaign shot by the legendary Inez & Vinoodh. In a portrait, Ratajkowski poses topless together with her chocolate brown hair stuffed with quantity and flipped to the aspect.
To Kérastase, it wasn’t nearly selecting any mannequin with nice hair — Ratajkowski is an influencer in her personal proper and an outspoken activist who usually discusses feminist points.
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“I really like that feeling of unpolluted, textured, pure hair, that immediately makes me really feel extra assured,” Ratajkowski famous. “I think about my hair because the reflection of my internal energy. It’s not an decoration however a strategy to categorical myself. I believe that’s true for all ladies. There’s such an empowering femininity to hair. It permits ladies to outline who they wish to be.”
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Ahh, properly mentioned. We will not wait to see what’s subsequent for Ratajkowski!
Extra hair tales to take a look at:
Ouai’s New Quantity Spray Is a Godsend for Advantageous-Haired Folks Like Myself Scrunchies Are Formally Making a Comeback in 2018, and I am SO Right here for It All of the Telltale Indicators You Have to Get a Haircut
Now, watch Emily Ratajkowski remodel into Sophia Loren: