Inexpensive magnificence model Exhausting Sweet is attempting to trademark #MeToo for a set of resistance-worthy magnificence merchandise, The Reduce reported this morning. Exhausting Sweet has filed an software with the US Patent and Trademark Workplace to trademark #MeToo, presumably to make use of on a capsule assortment of magnificence merchandise match to combat the patriarchy.
The timing of the trademark, nevertheless, would possibly elevate some eyebrows. The pending software reveals that the applying was filed on October 20th — the hashtag went viral on October 15th, which critics may argue would possibly make it seem like the wonder firm jumped on a possibility to make some money off of a viral social media and socio-political motion. In response to the U.S. Patent and Trademark search database, there are at the moment 4 functions to trademark #MeToo.
Nevertheless, in response to Jerome Falic, the CEO of Exhausting Sweet’s mother or father firm, the trademark software isn’t just a few petty play to earn a living off of the motion — the intention is to offer again to girls worldwide by donating proceeds to the #MeToo trigger, stories TMZ.
It may possibly’t be ignored that inserting a rallying cry on a product — see: Nasty Lady merch or #TimesUp buttons — generally is a highly effective assertion. Equally, magnificence manufacturers just like the Lipstick Foyer have used the ability of a killer limited-edition magnificence product to instantly fund causes equivalent to Deliberate Parenthood.
If the trademark request is permitted and Exhausting Sweet #MeToo magnificence merchandise do grow to be a actuality, let’s hope they’re certainly a charitable method to assist its trigger.
For extra on #MeToo:
Time’s Particular person of the 12 months Is the #MeToo Motion This Jewellery Model Already Created a #MeToo Necklace Easy methods to Assist the Causes of Activists on the 2018 Golden Globes
100 years outdated and nonetheless feeling lovely: