Goal Launches Good Chemistry, Its First Perfume Line

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Goal has recently been present process a revolution of kinds. The (already good) big-box retailer has ditched vogue strains like Merona and Mossimo and actually invested in magnificence, together with the addition of cult-favorite Ok-beauty retailer, Glow Recipe. Now, the newest magnificence providing from Tar-jay is Good Chemistry, the corporate’s first unique perfume line.

The brand new model will provide 4 collections impressed by completely different personalities, with names that describe sure qualities and their accompanying fragrances. The Assured and Charming assortment options choices with fairly packaging and delicate scents together with Gardenia Palm, Jasmine Rose, Magnolia Violet, and Vanilla Orchid, whereas the Good and Grounded group is extra earthy with hints of Apricot Bloom, Blue Bell, Sugar Berry, and Water Lily. The Vibrant and Playful assortment has a extra quirky vibe, whereas Cool and Collected appears influenced by minimalist tranquility.

The vegan and paraben-free scents are all made with important oils and packaged as fragrance, physique spray, or rollerball. They are going to be obtainable in all Goal shops, with costs starting from $9.99 to $24.99, beginning January 21, based on a press launch. That is the simply newest in a year-long dedication to scrub, pure magnificence. In February 2017, Goal introduced that between now and 2020, the retailer will likely be pulling some controversial chemical substances from its magnificence and personal-care merchandise and launching extra clear ingredient lists for their very own merchandise. A month later, the corporate additionally stated they might decrease costs in your drug-store faves. If that is the start of the Goal revolution, depend us in for years to return.

See all the collections, beneath.

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Learn extra tales about Goal and perfume:

Goal’s New Physique Constructive Marketing campaign Stars Plus Dimension Ballerina Lizzy Howell 12 Greatest Fragrances That Gained Our Better of Magnificence Awards 26 Fragrances You Must Attempt Earlier than You Die

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