How Maye Musk Used Instagram to Get a CoverGirl Contract at 69

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Have you ever ever tried to clarify Instagram to your grandmother? It’s like an inspiration board of images however in your telephone, and you’ll inform individuals you want them with hearts. Yeah…At 69 years outdated, Maye Musk (herself a grandmother of 10) doesn’t solely get Instagram, she’s harnessed it to assist rework her modeling profession. “I used to be posting images of my work, and instantly photographers would contact me to do weird, improbable, fully not a 70-year-old kind appears to be like,” Musk tells SELF.

The eye received her 100Ok followers—and a contract with IMG, the modeling company that represents Gigi Hadid and Joan Smalls, which received her higher and higher jobs. In September, Musk was named a CoverGirl, making her the oldest spokesmodel for the model in historical past.


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Musk has been modeling since she was 15 years outdated. Her mom’s buddy owned a modeling faculty and received her right into a paid runway job that led to a lifelong profession. Surprisingly, she by no means actually heard she was stunning rising up in South Africa, the place she says there’s a completely different customary for magnificence. “Nobody stated to me that you just’re stunning,” she says. “They thought you have to be fascinating and clever and have good dialog. I simply assume a giant smile and feeling assured makes you stunning.”

Musk by no means anticipated modeling to be her full-time gig, and has been a practising registered dietician for many of her life. She at all times assumed her modeling profession would peeter off, nevertheless it by no means did. She saved getting calls and auditions. “My hashtag is #justgettingstarted as a result of I actually assume the world is opening up for us,” she says. “I hope different ladies of my age and older and really a lot youthful notice we will simply hold going.” It doesn’t appear to be she’ll be retiring any time quickly. (Her mom labored till she was 94, so she’s received just a few extra a long time earlier than she beats that report.)

Age is insignificant to Musk. She really believes there are not any guidelines in relation to getting older, and she or he doesn’t fear about getting older. “I at all times stated as a dietician age doesn’t matter. So long as you’re doing good analysis and serving to individuals eat effectively, it doesn’t matter what age you might be,” she says. “As a mannequin, perhaps it’s going to matter at some stage, nevertheless it’s actually not taking place now.”

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