Whether or not it is vowing to by no means retouch their adverts or launching #AerieREAL Function Fashions with Aly Raisman, Iskra Lawrence, Rachel Platten, and Yara Shahidi, Aerie has turn into well-known for his or her emphasis on physique positivity, inclusivity, and self-love of their advertising and marketing campaigns.
To proceed selling the inspiring ladies within the #AerieREAL Function Mannequin marketing campaign, the model simply introduced the #AerieREAL Function Mannequin Assortment—and 100 p.c of the income can be donated to charities personally chosen by Raisman, Lawrence, Shahidi, and Platten.
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The unique assortment can be obtainable beginning March eight on-line in addition to on the model’s Lincoln Street flagship retailer in Miami Seashore, Florida, and options 5 distinctive items. Every girl was tasked with designing one merchandise for the gathering and selecting the right charity to donate that merchandise’s gross sales to.
Raisman designed the black Aerie Tremendous Scoop One Piece Swimsuit (on sale for $27; ae.com) with the phrase “Survivor” emblazoned throughout the chest. All income from the go well with will profit Darkness to Gentle, a corporation devoted to stopping sexual abuse of kids.
Platten’s super-cute type is a white Aerie Oh Child! Tee ($25; coming quickly to ae.com) with “Making waves” embroidered on the upper-left nook of the shirt. Gross sales will profit I Am That Woman, a corporation that exists as a secure area for women to attach with each other and embrace self-love.
Lawrence created the black Aerie Chill Leggings ($16; ae.com) with “Self-made” alongside the higher thigh space. All income from the leggings profit the Nationwide Consuming Dysfunction Affiliation (NEDA). A crisp white The Future is #AerieREAL tee (on sale for $15; ae.com) can even profit NEDA.
Shahidi designed the white Aerie Uncooked Minimize Metropolis Sweatshirt (on sale for $34; ae.com) with the phrase “Thrive” written in cursive throughout the chest. This fashionable topper will profit the Innocence Undertaking, which works to free harmless people who find themselves incarcerated and help them via the post-release course of.
These up to date fundamentals are a enjoyable method so as to add somewhat woman energy to your wardrobe—plus, donating to those actually nice causes is one thing we are able to all get behind.
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I used to be. From the second I noticed the In Her Personal Phrases mission I knew I needed to be part of it. I used to be immediately considering of what phrases I may placed on my physique. I feel it is extraordinarily essential. I feel it is extraordinarily highly effective. We’ve to get to some extent the place everybody understands ladies do not need to be modest to be revered. I used to be. From the second I noticed the In Her Personal Phrases mission I knew I needed to be part of it. I used to be immediately considering of what phrases I may placed on my physique. I feel it is extraordinarily essential. I feel it is extraordinarily highly effective. We’ve to get to some extent the place everybody understands ladies do not need to be modest to be revered.